Best Bets for Enterprise Search

Normally, the search engine ranks results based on the quality and number of matches between the words a query and the words in each document. Using titles, descriptions, and meta-tag keywords you can influence the rank for a document with particular queries. Also, using explicit page weights you can push a document up or down for all queries. (For details, see the library paper on Page Ordering.) However, without using the Best Bets feature, you cannot guarantee that a page will be listed first. With Best Bets you can specify explicitly what pages should be listed at the top of the search results for particular queries. Each Best Bet is described by a set of word patterns, a URL, and a page description. If all of the patterns match a query, then the URL and description are output at the top of the search results. For more details, see the Search Guide section on Best Bets.