Using Best Bets to Guide Search Results

Each week you receive a report detailing the search queries of your visitors. Have you taken a look at the most popular queries historically? The queries listed here are good candidates to add to a Best Bets list.

Best Bets allow you to hand-pick pages on your website to appear at the top of the search results for specific queries. Here is how it works:

1. You provide a few must-match terms.
2. You also provide a URL and a short description.
3. When a search includes all of the must-match terms, the URL and description are listed at the top of the search results.

To specify Best Bets, log in to Blossom.com and follow the link Best Bets in the Search Index Settings section:

• The Title will be the heading above the Best Bets. The default is "Best Bets".
• To add a Best Bet, select Add a New Item.
• If a query contains all of the Terms specified, then the Best Bet will be shown. Terms may include the wild card characters "?", to match any one character, and "*" to match zero or more characters.